media literacy

 

media literacy

According to the National Association for Media Literacy Education, media literacy is the ability to access, analyze, evaluate, create and act using all forms of communication. Media literacy means everything from interpreting emojis to understanding the underlying messages in online ads, producing viral video content, and recognizing native advertising.

What are the 7 media literacy skills?

Potter (2004) specifies seven media literacy skills: analysis, evaluation, grouping, induction, deduction, synthesis and summary. These skills, when used together and in the context of fundamental knowledge, are useful for building meaning in learning, Potter says.

What is the purpose of media literacy?

As defined in The Core Principles of Media Literacy Education, "the purpose of media literacy education is to help people of all ages develop the habits of inquiry and expression skills they need to be critical thinkers, effective communicators, and active citizens in today's world." Media Education...